What Is Offerlab?
Russell Brunson’s revolutionary new platform is changing how affiliate marketers and course creators collaborate – and it’s completely free to get started.
Making Money Online For Beginners and Experts 2025. This blog will cover what offerlab is as well as how it works. This platform is perfect for both beginners and marketers with experience. Learn how to profit with collaborations. Offerlab is launching at the beginning of Sept 2025 and is reshaping how affiliates and creators team up and not only that you can start for free.
Table of Contents
1. What is OfferLab and why some say it’s “10x Bigger Than ClickFunnels”
2. The platform-agnostic shift
3. For beginners: the step-by-step guide to offer stacking
4. Advanced superfunnel strategies
5. For experts: why uploading your products to OfferLab right now matters
6. Commission structure and referral program
7. Success stories and case studies
8. Getting started: your action plan
What is OfferLab and why some say it’s “10x Bigger Than ClickFunnels”
OfferLab is Russell Brunson’s latest venture—and many in the industry expect it to be the marquee launch of 2025.
Instead of the old-school approach where you push a single product and move on, OfferLab introduces “superfunnels”: curated sequences that combine multiple creators’ offers into one cohesive buying journey. You earn across the entire stack.
The official launch is September 3, 2025, with early access available now. Given Brunson’s track record—ClickFunnels grew into a billion-dollar brand—he’s publicly said he believes OfferLab will pay affiliates 2–4x more than ClickFunnels did.
Key OfferLab features:
• Free to join, with an optional certification program
• Works with any funnel or storefront (platform-agnostic)
• Auto-split commissions and automated payouts
• Collaborative funnel-building
• Lifetime referral commissions up to 4%
Unlock OfferLab free
OfferLab is built to play nicely with your current tech, whether you’re on Funnel Freedom, ClickFunnels, GoHighLevel, Shopify, Kajabi, Systeme.io, WooCommerce, or others. That means creators and affiliates aren’t siloed by tools anymore. As Brunson puts it, this approach unifies the industry by letting everyone collaborate regardless of their stack.
Supported today (with more rolling out):
• ClickFunnels
• Funnel Freedom
• Shopify
• WooCommerce
• GoHighLevel
• Patreon
• And many more
For beginners: the step-by-step guide to offer stacking
Understanding the superfunnel
Classic affiliate marketing = one product, one commission, then you’re done. OfferLab flips that model. With a superfunnel, you line up complementary offers so each buyer can ascend through solutions that match their next-level needs—boosting customer value and your earnings.
Traditional model example:
• Customer buys Product A ($97)
• You earn $39 (40% commission)
• That’s the end of the relationship
OfferLab superfunnel example:
• Main offer ($97) → you earn $39
• Upsell 1 ($297) → you earn $148
• Upsell 2 ($497) → you earn $149
• Upsell 3 ($997) → you earn $299
Total from one buyer: $635 instead of $39
How to build your first profitable superfunnel
Step 1: Research your niche
Browse OfferLab’s marketplace across categories like:
• Health and fitness
• Make money online
• Crypto and investing
• Personal growth
• Business and entrepreneurship
• E-commerce and physical products
Pick a niche you know or care about—authenticity helps conversions.
Step 2: Select offers with a logical progression
Your stack should naturally guide buyers from beginner to advanced needs.
Example stack in the “make money online” niche:
1) Entry offer: AI income starter course ($97, ~40% commission)
• Great for beginners wanting to leverage AI for income
2) Upsell 1: Facebook ads training ($297, ~50%)
• Next step: drive traffic to monetize their skills
3) Upsell 2: Email marketing system ($497, ~30%)
• Build asset value and retention
4) Upsell 3: High-ticket coaching ($2,997, ~25%)
• For those ready to scale aggressively
Step 3: Get approved by product creators
Increase your approval rate by:
• Sending a concise, professional note outlining your plan
• Mentioning that you’re building a comprehensive superfunnel
• Highlighting your audience (email list, social following, website)
• Explaining how their offer fits into your customer journey
Sample outreach:
“Hi [Name], I’m assembling a superfunnel for entrepreneurs exploring AI and digital marketing. Your [Product] is an ideal fit as the [funnel position] because [reason]. I’ll promote via [channels] to my [audience size/platform]. Would love to collaborate and bring you new customers.”
Step 4: Set up the tech (it’s straightforward)
• Assemble your stack inside OfferLab
• Use existing sales pages or have OfferLab’s AI generate new ones
• Use an OfferLab domain or connect your own
• OfferLab manages checkout, commission tracking, and payouts for you
Step 5: Drive targeted traffic
• Content: blogs, YouTube, podcasts that educate first
• Social: short-form tips with soft CTAs
• Email: build and nurture your list toward your stack
• Paid ads: scale winners via Meta/Google once validated
• SEO: rank for intent-driven keywords your audience searches
Advanced superfunnel strategies
• Micro-segmentation: Split traffic by intent (beginner vs. advanced) to route each segment into the most relevant first offer.
• Dynamic sequencing: If a buyer declines Upsell 1, present a lower-ticket alternative rather than stopping the journey.
• Hybrid stacks: Blend digital offers with physical products, software trials, or memberships to diversify revenue.
• AOV and LTV lifts: Test order bumps, downsells, extended payment plans, and continuity add-ons to boost total value per buyer.
• Attribution tightening: Use OfferLab’s tracking to pinpoint which content and channels produce the best-stage conversions.
For experts: why uploading your products to OfferLab right now matters
Tap an instant affiliate force.
Listing your courses, programs, or products puts you in front of thousands of active affiliates searching for high-quality offers. Instead of slowly recruiting partners one by one, they discover you and start driving sales organically.
Early feedback from first movers: several reported “hundreds” of affiliate requests within days—an unusually fast pace for partner acquisition.
End the platform silos
OfferLab removes long-standing walls between tool ecosystems:
• A ClickFunnels user can promote your GoHighLevel course
• A Shopify store can include your digital product as an upsell
• A Kajabi membership can add your mini-course
• Funnel Freedom users can plug in your high-ticket coaching
This dramatically broadens your reach across audiences and tech stacks.
The overlooked revenue-share angle
OfferLab pays you a cut of processing volume when you refer users to the platform—creating compounding, passive revenue.
Illustrative math:
• Refer an e-com brand doing $100,000/month
• Earn up to 4% of their processing volume
• That’s $4,000/month from a single referral—ongoing
Scale scenarios:
• 10 referrals averaging $50k/month each → ~$20,000/month
• 25 referrals averaging $25k/month each → ~$25,000/month
These stack on top of your product sales and affiliate commissions.
How the OfferLab affiliate program works: commission structure and referral program
Two milestone tiers
Tier 1: Verified User (hit $1,000 in sales)
• 0.5% of the gross sales from your referred users (lifetime)
• 0.5% of the affiliate commissions they earn (lifetime)
• Permanent attribution (“hardcoded” to you)
Tier 2: Super Affiliate (hit $100,000 in sales)
• Up to 2% of your referrals’ offer sales (lifetime)
• Up to 2% of the affiliate revenue they generate (lifetime)
• Second-tier earnings: get paid on your referrals’ referrals
The certification fast-track
For $497, you can unlock Tier 2 benefits immediately via OfferLab certification:
• Instant access to higher commission rates
• Training from Russell Brunson
• Priority support and resources
• Immediate eligibility for second-tier referral earnings
Easy upload process for any platform
OfferLab’s listing flow is straightforward:
• Create a product listing: name, description, price, deliverables/access URL
• Set affiliate terms: commission rates, allowed traffic types, assets
• Connect your platform: add relevant integrations or delivery details
• Publish to the marketplace so affiliates can request approval
• Approve partners and watch OfferLab track sales and auto-split payouts
Success stories and case studies
Early adopters report rapid affiliate interest and accelerated partner-driven sales—some noting “hundreds” of affiliate requests within days. Expect more formal case studies to roll out as the platform scales toward its official launch.
Getting started: your action plan
1) Open your free OfferLab account.
2) If you’re an affiliate: choose a niche, build a 3–4 step superfunnel, and request approvals.
3) If you’re a creator: list your top product, set clear commission rules, and prep affiliate assets.
4) Launch with organic traffic (content, social, email), then scale with paid ads once you have proof.
5) Consider certification if you want immediate Tier 2 referral earnings and second-tier commissions.