Internet Marketing and the 5 Unexpected Places That People Quit (A Difficult Walk Through The Graveyard)
Join me on this walk through the graveyard. Find out if you are at risk of quitting your internet marketing business in one of the five places mentioned in this article.
Most people start their entrepreneur journey by seeing an ad on Facebook or Google. A webinar may have caught their eye and before they know it they have been bitten by the entrepreneurship bug. They sign up and buy the product. (I will use affiliate marketing as my example since that is what I am most familiar with).
It is so easy to get excited during a sales webinar. They do well for a reason. The webinar usually has excellent, high-quality sales copy and information. Reality strikes after when the webinar is over and your bank account is significantly less than an hour or two ago. Needless to say, the first place that people quit is after the purchase.
Ironically it is after this first purchase that many people end up quitting or just don't get started. They may feel like they were scammed or ripped off. The fact that they don’t take action is the biggest problem. One of the statistics that I heard is that of all the people that purchase training programs over 90% do not even open the first module. For myself, I have purchased many a program that I have not even opened. I always had great intentions but for whatever reason, I never opened or implemented some of the programs that I purchased.
People quit here because of Tech Overwhelm. They think affiliate marketing sounds easy enough. Compared to other businesses internet marketing is simple but not easy. The way the business is set up to work is straight forward. For example: find a product, get authorized by the product vendor to promote, get your unique tracking link , and then promote to your ideal audience. Whenever a sale is made you would make money.
What many people do not realize is that there is a lot to learn. There is landing page software, and landing page creation, lead magnets, autoresponders, tracking links, tracking pixels, how to place ads…the list goes on and on that it becomes very overwhelming. So overwhelming in fact that many people quit. It is so easy to get discouraged because things don't happen as quickly or as easily as you imagined.
The shiny object syndrome (SOS) is tombstone number three in the internet marketing arena. The interesting thing with this one is that usually, people don’t quit right away. This is where they have convinced themselves that it is the system itself that is broken and that there must be something else that will work better. this means that they are jumping from product to product hoping for better results each time.
But, because they have not been focused on one thing nothing ends out working. Each program may be good and would work if there were focused time and energy applied. It's not the program that is faulty it is that it never received the appropriate focus. If you feel that this is where you might be headed my recommendation is to read the book “Think And Grow Rich” by Napoleon Hill. If you want to read this book and others check out my Great Reads page.
The name of this tombstone is DEBT. As you have been working your affiliate or internet marketing business the debt may be building and so has your anxiety and stress. It is almost suffocating. You actually start to pay attention to the voice of your spouse and friends who keep pushing you to either go back to work or question your decision on your internet marketing business. You start questioning yourself and your decision. “If I had known it would be this hard I wouldn’t have started.” This is where you may quit.
The true entrepreneurs step forward at this point. After a couple of months maybe they see a webinar or go to a mastermind event. They start back up again because it is in their DNA to be successful. There is this insatiable desire to win and conquer. The fire gets reignited, as they are true entrepreneurs (solopreneurs), not wantrepreneurs.
People who are successful with internet marketing keep at it and eventually, their Facebook ad is successful. They make their first $100, the money starts to trickle and then flow in increasing amounts. The noise to quit goes away.
I don't know if you have heard the phrase “three feet from gold”. It describes the situation that most people quit when they are actually very close to success.
Surprisingly, there are actually a lot of people that quit just when their internet marketing business gets going because it cost more than expected, it took longer than expected and it was much harder than expected. It all just feels like too much and they walk away.
The people who make it out of the graveyard do so because they have treated this journey like a marathon and not a sprint.
One of the things that is both challenging and liberating about being an entrepreneur is that there is no set formula. Sometimes the learning is disjointed. If someone tells you that you have to create Youtube videos in order to be successful, but you don’t want to…you don’t have to. This is your business.
You may have heard the phrase “Be, Do Have”. You must be the person you want to be and do the necessary actions in order to have the life that you desire. Have a realistic vision of how long this may take. Find a mentor and be grateful.
Being an entrepreneur is one of the most challenging yet most rewarding things that I am doing.
My journey as an internet marketer has been longer than I anticipated that it would be when I started. On my way, I have been passing the tombstones on my journey. I got stuck for a long time at tombstone #3 (The Shiny Object). I had an “AHA” moment when I realized that I was manipulating myself into believing that the system was broken. When I look back on my journey, I think in reality I have stopped “3 feet from gold” many times on my journey and have not realized it.
The one thing that has helped me the most is finding a mentor. Someone who already has already created the type of business that I want to have, someone who is already making the type of money I want to make. I wish I had looked for a mentor sooner just because I wasted so much money and time because I didn't know what I was doing.
If you would like to learn more about internet marketing and building your business the right way and meet my mentor so that you can learn to build your internet business the right way and not get lost in the graveyard, click here for more information.
If you still have questions or want more information I wrote a review article about Legendary Marketer which you can read here.
My mentor was also interviewed on Forbes Magazine. Dave is an 8 figure earner and in this article, he gives his advice about internet marketing.
As always I would appreciate it if you would like, share and comment if you have gotten value from my article.
* If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.